2014 – Lexicon

A Lexicon is a language, and at TONI&GUY we speak the language of hair. The Lexicon Collection, launched in 2014 was heavily inspired by high fashion campaigns that feature strong, vibrant colours. Evident throughout the styling and hair, the make-up tones were deliberately muted in order to draw full attention to the finished looks. The 8 women’s cuts and colours and 2 men’s cuts, range from longer styles with statement details such as disconnected panels and short fashion fringes, to the intricate workings of shorter styles with serrated edges and heavy graduation. Deliberately set against a white background, the focus of the headshots remain on the cuts and colour, whereas the full lengths use the black background allowing for the colours to pop and the fashion element to take centre stage.

Lexicon The Atomic Lexicon The Clash
The Atomic  The Clash
Lexicon The Contour Lexicon The Edie
The Contour The Edie
Lexicon The I-Pop Lexicon The korbin
The I-Pop The Korbin
 Lexicon The ldn  Lexicon The linea
The L.D.N. The Linea
 Lexicon The roxy  Lexicon The tetra
The Roxy The Tetra